The way your campaign will be setup based on these interests is very simple, depending on your Daily budget, each ad set is split into separate ad sets to maximize the CBOs optimization power, each ad set will be given a Minimum Ad Spend budget of 1$ per day up to 70% of the total daily budget.
Let's give 100$ as an example, your campaign will be populated with 70 audiences that will each spend a minimum of 1$ per day.
The remaining 30% of the daily budget is optimized by CBO through the top performing ad sets.
Now here is what the optimization will do.
Depending on the quantity of ad sets in your campaign vs remaining possible ad sets in the dataset of that niche, every 24 hours, your campaign will be crawled and analyze based on this equation.
Ad Set Result > 1
Meaning that each ad set needs at least 1 result.
Here are the objectives this optimization looks results in:
- Lead Generation
- Event Responses
- Page Likes
- App Installs
- Catalog Sales
If Ad Set Result < 1, it will replace this ad set with another interest in the dataset of that niche and let it run for another 24 hours.
If Ad Set Result > 1, it will let it optimize and generate more results.
If an Ad Set that had at least +1 results stops generating results for 48 hours, it will be replaced by another Interest in the dataset of that niche.
It will keep on replacing ad sets that generate < 1 results per 24 hours until ALL Ad Sets generate at least +1 result per 24 hours or until the entire database has been tested.
If all datasets of interests have been tested in the campaign, it will Loop a second time the entire database to find the winning interests.
The third loop of the database, it will test all datasets that generated results and got replaced because they stopped generating results for over 48 hours. We call this the Revival Loop.
EPIC STUFF RIGHT?